The Library Coffee House is a local coffee shop I study at often here in Long Beach. Part of their allure is their lack of a distinct identity, everything is hand written and hodgepodged together. But alas, as a designer, of course I want to optimize a brand for consumption and mass dissemination, so here is my conceptual design for this eclectic business.

I landed on the idea of a raven as a mascot for the business. Not only do they exude a mysterious air about them (as do the pretentious scholars and academics who frequent the cafe, dying for you to ask them about whatever postmodern author they’re reading), but corbins are widely known as one of the smartest bird species. Furthermore, it subtly relates to Edgar Allen’s “Raven” poem, as illustrated on the coffee truck, enforcing the literary theme of the brand.